Websites That Get Results
It begins and ends with your website.
Your website is the representation of your business on the internet and before customers take the time to walk into your brick & mortar store, 76% of them will look for your information online first.
Many customers choose where they shop, based on prior interactions with a store online. Here’s a few key indicators of a great website:
It needs to be fast.
When you walk into a store, you want to find what you’re looking for and you want to get your questions answered. Google measure the seconds it takes a webpage to load and hands out heavy penalties for clunky code.
It needs to lead somewhere.
Is your website a dead end? Or, does it efficiently collect visitor’s phone number for follow–up, email address for more information, or give easy product information? Does it give easily accessed contact information and directions to your store?
It needs to be written for the consumer.
Potential customers search for what they’re looking for using keywords in search engines. The content of your website needs to mirror these queries so that a Google search leads to your website. In other words, your website should show visitors relevant content. This, in turn, will be rewarded by search engines and happy customers.
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