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Think With Google About Micro Moments

Mobile has changed everything, but it’s only Act One. Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar Ramaswamy, reflects on the implication of this change and how leading brands will navigate the shift.

What’s the next big thing? What comes after mobile? Where is marketing headed?

I often get asked these types of questions. Many of us who work in ad tech do. And while fortune teller is a job title most of us wouldn’t claim, I am increasingly confident about what the future will hold because it’s coming so clearly into view.

Here’s why: The future coming into view is an acceleration of what we see today. It’s unfolding before our eyes. And if we press pause and reflect for a moment on what’s happening, it’s as exciting as anything I’ve witnessed or worked toward during my 14 years at Google.

Source: Micro-Moments Are Multiplying—Are You Ready for the Future of Marketing?