Mobile has changed everything, but it’s only Act One. Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar Ramaswamy, reflects on the implication of this change and how leading brands will navigate the shift.
What’s the next big thing? What comes after mobile? Where is marketing headed?
I often get asked these types of questions. Many of us who work in ad tech do. And while fortune teller is a job title most of us wouldn’t claim, I am increasingly confident about what the future will hold because it’s coming so clearly into view.
Here’s why: The future coming into view is an acceleration of what we see today. It’s unfolding before our eyes. And if we press pause and reflect for a moment on what’s happening, it’s as exciting as anything I’ve witnessed or worked toward during my 14 years at Google.