Ranking Your Local Business: What Are The Best Local Search Ranking Factors?
Getting a local business to rank high on search engines is getting much more difficult. Local SEO has become more competitive because more and more businesses recognize that they need to optimize for local search. Google has also slowly taken away prime spots from local businesses on the first page of Search Engine Results Pages (SERPs) by decreasing the number of local results that show up in the Google “Local Pack” – dropping the number of businesses displayed from seven listings to three listings (with one of those expected to be paid-for soon.)
Local search ranking factors have also changed drastically over the past few years, making it much more difficult to rank for local search keywords. If you work with local businesses, understanding this changing local SEO environment is crucial.
There are specific search strategies you can take to help your business (or your client’s business) rank on local search results. Here are some important factors that influence local search visibility that you can start using today to rank higher.
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