Local Business Listings
A local business listing is any entity that collects data and/or shares data on the physical location of a business.
The largest is Google My Business and there are five large data aggregators that exist for the purpose of pushing your business data around the internet.
In addition, there are more than 50 similar data machines pushing your business information around the internet and there are literally hundreds of simple directories that display the information they receive. And, despite the automation of it all, the data is rarely consistent.
Your business information needs to be the same everywhere and Google penalizes local business when it is not. It takes time and patience to make this happen by manually correcting the data wherever there are problems.
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