So, you’ve developed an amazing site. You’ve put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you’re finally feeling ready to share it with the world.
And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right?
Well, maybe. Although, it takes a little more than just hitting the publish button. To get your site listed, you’ll need to check a few boxes first. Let’s walk through it …
How Google Finds Your Content
Google, in its own words, uses a huge set of computers to crawl billions of pages on the web. This crawler, called the Googlebot, essentially begins with a list of web page URLs generated from previous crawls and then augments those pages with sitemap data provided within Google Search Console. During the crawling process, the Googlebot looks for new sites, updates to existing pages, and any broken links.
If new pages are within your sitemap, Google will discover them and crawl the content and then potentially list the page within search results based on its evaluation of 200+ criteria.
Once the crawling process is completed all of the results are fed into Google’s index, and any new sites or updated content will be listed accordingly. During the processing of results, Google looks at information on your page such as title tags, meta description, alt tags, and more. If you have dynamic content on a page, the Googlebot may not be able to read it and will crawl the default version — it’s recommended that your default version is optimized for search.
As a result of Google’s crawling, you may never need to submit your website as it will be discovered automatically. The downside to this approach has always been that it’s reliant on Google’s timeframe to crawl and index your site content, which may not happen as quickly as you would like.
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