Google’s Local Business Cards are a new publishing “podium” for local businesses’ content. Here’s how they might change local optimization and SEO.

Google’s new product doesn’t have an official title – it goes by many nicknames such as Google Local Business Cards, Google Post Business Cards, Business Cards and more.  For this blog, we’ll call it Local Business Cards.

The service, which is now in an early testing phase with a few select businesses, is a platform – or as Google refers to it, a podium – that allows a brand’s content to bypass Google’s traditional ranking, and feature directly on the first page of…

Source: How Google’s new Local Business Cards could change local optimization & SEO