As defining customers becomes increasingly difficult, brands are looking to understand and segment their audiences, recognising that it is essential.

Fragmentation – it’s one of digital marketing’s biggest hurdles. As defining customers becomes increasingly difficult, brands across the UK are looking to understand and segment their audiences recognising that it is essential for brands.

With so many channels available for businesses to speak to their audience, there is more data available on customers than ever before. But where do businesses begin when it comes to breaking down all of this data to truly understand who their current and new customer is?

Data management services are fast becoming the solution, combining interaction, descriptive and behavioural data to help brands understand what makes their customer tick. And with such valuable data comes great responsibility for marketers – they must use these insights to their advantage to not only support their business growth but ensure they are truly getting to the root of what the customer wants from their business.

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Source: Getting data management right: Using data to understand your customer base – Marketing Tech News